Who doesn't like a delicious $100 pastry to go with their $18 cup of morning coffee?
Today I decided to look into yet another ridiculously expensive food item… the Gold Cristal Doughnut.
I'm sharing this with you not just because it's a fun thing to pass on to your friends, but also because it's a real world example for how the quality of a product can influence both its price and value.
I want you to take a minute and think about the quality of your product/service…
Is it like a gold-leafed donut? Or is it like a week-old gas station pastry?
And if it's gold-leafed… how are you conveying its value in your marketing?
Also, from reactions videos I've seen online, the flavor of this $100 seems like it might even be worth its price tag!
Here are a few more takes on it:
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