We mostly hear about how big brands mess up using social media…
Flubbed tweets, offensive Facebook posts… it's rare that we hear about big business using social media for good.
But, as we all know, Elon Musk is no normal business leader.
And late last year Musk gave us all a masterclass on how to use social media effectively to address your customers' needs…
“I was recently driving to a meeting in Silicon Valley and had to charge my Tesla. I decided to stop at the San Carlos supercharger on my way to Palo Alto and there were 5 other Tesla cars waiting in line to get a charging space. Most drivers seemed to have gone somewhere else as their cars were charging. The San Carlos supercharger is located within walking distance from Whole Foods, Peet's Coffee, a gym and some restaurants. Many drivers therefore keep their cars parked at the supercharger even once their cars have finished charging.
I tweeted at Elon to tell him.
Within minutes, Elon promised to take action.”
@loic You're right, this is becoming an issue. Supercharger spots are meant for charging, not parking. Will take action.
— Elon Musk (@elonmusk) December 11, 2016
And what's even better than Musk's quick response? He actually followed through!
Just six days later, Tesla announced the following policy on its official website:
“We designed the Supercharger network to enable a seamless, enjoyable road trip experience. Therefore, we understand that it can be frustrating to arrive at a station only to discover fully charged Tesla cars occupying all the spots. To create a better experience for all owners, we're introducing a fleet-wide idle fee that aims to increase Supercharger availability.”
Let this be a lesson for all entrepreneurs:
Social media may seem frivolous or inane at times…
But it can also be a powerful tool for connecting with your customers, solving their problems, and becoming a brand that people love and trust.
To read more, visit to inc.com
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