When you are designing your ideal customer avatar you have two options as far as age demographics are concerned...#1 - Your product/service is best for a very specific age group.#2 - Your product/service can be used by multiple age groups.Either way, it's important to know how each generation consumes media... because the more you know the more laser targeted you can make your marketing!Luckily for all of us, Hubspot recently published an infographic from Influenster that...Surveyed nearly 8,500 … [Read more...] about This is How Your Marketing Can Bridge the Generation Gap (Or Laser Target Your Preferred Age Group)
We all know by now that providing valuable content for our audience is of extreme importance in content marketing.But sometimes all your effort still only leads to crickets. You might have even provided a fail-proof system for ultimate success... and it still falls flat.Luckily, there might be a solution for your content woes. According to Copyblogger, your content should always have the following two elements:If your content doesn’t hook readers in the first few sentences, it doesn’t … [Read more...] about The Two Necessary Elements for Grabbing (and Keeping) Attention
Not getting the response you expected with the content that you've generated?Wondering where you went wrong with those blogs posts, emails, and social media efforts?Check this out... the Content Marketing Institute came up with 4 potential turnoffs that many content marketers might not be aware of...Turnoff 1: Making it about you, not your audience The purpose of content marketing is to provide valuable, relevant content and to build rapport with your audience. For this reason, your content … [Read more...] about 4 Ways To You Might Be Annoying Your Audience
Guest blogging is often touted as the very cheapest (and possibly even the best) way to build recognition, credibility, and authority in your niche.Basically, every small business owner should be doing it. But, like with everything, finding good guest blog gigs is easier said than done. And even when you do land a spot, what guarantees that your post will have he effect that you need it to?Here are three ways to guarantee that your guest blogging strategy is on point -- as pulled from … [Read more...] about Take Your Niche By Storm With These 3 Smart Guest Blogging Practices
How many more blog posts are you willing to read about the importance of social media, list building, guest posting, follow-up, etc...We get it internet! By now we've all heard about the "mainstays" of digital marketing at least a million times.Which is why I was was pleased to see that NewInternetOrder.com posted some alternative (or at least more specific) tips & tactics for your to upgrade your marketing efforts: 1. Focus on just the essential info and invoke curiosityWe often feel … [Read more...] about Most Marketing Articles Preach the Same Tired Tactics. Here’s 5 Non-Obvious Strategies That Work
All theories of marketing can be boiled down to one specific hoped-for result... getting your ideal clients to take action. So it's pretty frustrating to spend a ton of time, effort, and money on your content & copy and then never get any likes, follows, conversions, sales, etc.I'm sure you already know that you need to be adding Calls to Action (CTA). But Copyblogger suggests that as we write we should be thinking deeper about the emotional journey that our readers enter into...The … [Read more...] about How to Write Content/Copy That Inspires Action
The answer to the question posed by the title is a resounding YES! Convince and Convert recently posted some stats that prove that video content is taking over the internet...Video for content marketing used to be a sometimes thing. An occasional deviation from tried-and-true blog posts. But now, for many companies, video IS the new blogging.New research from Vidyard (a great partner of ours at Convince & Convert) called the “2017 Video in Business Benchmark Report” (free download) put … [Read more...] about Is Video Killing the Blogging Star?
We've all heard the stories about how powerful content marketing can be...And by now you've probably already jumped on the bandwagon for your own business (if not, you should).But content marketing is more than just flooding the internet with blog posts and YouTube videos with keywords in all the right places. If you want to build an effective content marketing campaign, you need to have a proper plan.Content Marketing Institute recently put out a list of 9 components you should … [Read more...] about 3 Ingredients Your Content Marketing Plan Won’t Survive Without